Outbound Sales



Sales & Business Development
Posted on Thursday, October 5, 2023

Position: Outbound Sales Manager

Company: Soundspace

Location: Flexible/Remote

About Soundspace:

Soundspace is an exciting platform in the thriving intersection of technology and music. Our mission is to empower the creative middle class. We are devoted to revolutionizing how creators, producers, and consumers engage with the music business, providing a framework for a sustainable and thriving industry. We are passionate about democratizing the creative industries of the world through affordable, reliable, and professional creative spaces.

Job Description:

Soundspace is seeking an energetic and result-driven Outbound Sales Manager to join our team. In this role, you will be responsible for spearheading the outbound sales initiatives, crafting compelling messaging, and driving revenue growth through new client acquisitions. Reporting to the Head of Sales Operations, the Outbound Sales Manager will be pivotal in shaping Soundspace’s sales strategy. This role is open for both full-time and fractional commitments.


  • Develop, execute, and oversee outbound sales strategies to achieve revenue targets.

  • Identify and prospect potential clients within the music industry through cold calling, emailing, social media outreach, and networking.

  • Craft and optimize outbound sales messaging to resonate with target clients.

  • Build and maintain a robust pipeline of sales opportunities.

  • Collaborate with the marketing and product teams to ensure alignment in messaging and customer value propositions.

  • Provide regular reports and insights on sales performance to the Head of Sales Operations.

  • Stay up-to-date with industry trends, competitive landscape, and customer needs to enhance outbound sales strategies.

  • Train and mentor junior sales team members on outbound sales techniques and best practices.


  • Minimum of 3 years of experience in outbound sales, preferably in the music or tech industry.

  • Proven track record in prospecting, lead generation, and achieving sales targets.

  • Exceptional communication, negotiation, and presentation skills.

  • Deep understanding of sales methodologies and customer psychology.

  • Proficiency in using CRM systems and sales automation tools.

  • Highly self-motivated, with a strong drive for results and growth.

  • A genuine passion for music and eagerness to make an impact in the industry.

Why Join Soundspace?

As a part of Soundspace, you will be at the forefront of transforming the music industry. This position offers equity compensation, giving you a stake in the company’s success. Here, you will have the opportunity to grow, innovate, and make a real difference in the lives of musicians and creators. We embrace diversity and are committed to fostering an inclusive work environment.

How to Apply:

Candidates are invited to submit their resume, a cover letter explaining their interest in the role, and any relevant work samples or portfolio pieces. Please submit your application through our online portal here and send an email to richard@soundspace.co ; we will reach out directly if we are interested in scheduling an interview.

Soundspace is looking forward to welcoming a new visionary to our team!


Example KPI’s for this role:

  1. Lead Generation: Generate X new qualified leads per week through outbound sales efforts.

  2. Conversion Rate: Achieve a conversion rate of Y% from initial outreach to confirmed sales meetings within each month.

  3. Revenue Targets: Hit a monthly revenue target of $Z through outbound sales initiatives.

  4. Pipeline Growth: Increase the outbound sales pipeline by X% quarter-over-quarter.

  5. Customer Acquisition Cost (CAC): Maintain a CAC of $Y or below for each new client acquired through outbound sales efforts.

  6. Follow-up Efficiency: Ensure that 100% of leads are followed up with within Z hours of the initial outreach.

  7. Client Engagement: Conduct X outbound sales calls or meetings per week with potential clients.

  8. Message Optimization: Implement and test Y variations of sales messaging per quarter to improve response rates.

  9. CRM Accuracy: Ensure that 100% of outbound sales activities and client information are accurately recorded in the CRM system.

  10. Customer Feedback: Collect and analyze feedback from at least X prospects each month to continually refine the sales pitch and approach.


Average Day:

8:30 AM: Start the day by checking emails and the CRM system for any updates on leads or prospects.

9:00 AM: Review the day's schedule for sales calls or meetings and prepare by researching the prospects and customizing the sales pitch.

10:00 AM: Conduct the first batch of cold calls or outreach emails to potential clients. Track the responses and follow-up as necessary.

11:30 AM: Attend a brief team stand-up meeting to share updates on leads and prospects and to discuss any challenges or opportunities.

12:00 PM: Lunch break.

1:00 PM: Conduct scheduled sales calls or meetings with potential clients, presenting the product offerings and addressing queries.

2:30 PM: Update the CRM system with notes from the calls and meetings, including any follow-up actions needed.

3:00 PM: Work on optimizing outbound sales messaging and outreach strategies based on insights and feedback.

4:00 PM: Conduct a second batch of cold calls or emails to potential clients, ensuring a diverse range of outreach throughout the day.

5:00 PM: End the day by reviewing the progress toward daily KPIs and making a to-do list for the next day.

Average Week:


  • Set weekly goals for lead generation, sales calls, and revenue.

  • Plan the week’s outreach schedule and allocate time for follow-ups.

  • Conduct outbound sales activities.


  • Execute and monitor Monday's outbound sales efforts.

  • Attend a sales team meeting to discuss the week’s targets and strategies.

  • Research industry trends and competitor offerings.


  • Mid-week review of progress toward weekly goals.

  • Analyze the effectiveness of sales pitches and messaging.

  • Continue with outbound sales activities.


  • Attend a product knowledge session or training to stay updated on offerings.

  • Reach out to prospects who showed interest earlier in the week for follow-ups.

  • Prepare reports on sales activities and pipeline status for the Head of Sales Operations.


  • Continue outbound sales efforts.

  • Conduct a comprehensive weekly review of performance against KPIs.

  • Attend a weekly wrap-up meeting with the sales team to share insights and feedback.

Saturday & Sunday (if applicable):

  • Stay available for any high-priority client meetings.

  • Review and plan for the upcoming week, identifying key prospects and strategies.

Please note that the role of an Outbound Sales Manager can be dynamic and may require adaptability to changing market conditions, client schedules, and company priorities. Also, depending on the company culture and expectations, some weekend work might be involved especially when dealing with international clients in different time zones.